Domains

Media & Entertainment

• Media companies spend a significant amount of resources and time reviewing and evaluating ideas, for a new media product. These ideas may be inspired by existing content to which the rights are already owned, by content acquired from other business partners, or they may be the result of the company's in-house creative efforts. During the planning and content acquisition stage, costs and revenues are estimated and evaluated to gauge the viability of the project. This evaluation results in a "go/no go" decision regarding further development of the media product. Relationships with business partners may be established, and content may be acquired at this early stage, as well as during the next phase, product development. Financing opportunities are explored to determine the best suited arrangements for the project.