Domains

Retail

  • "Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy.

    The term ""retailer"" is also applied where a service provider services the needs of a large number of individuals, such as a public utility like electric power. Demand Intelligence enables the retailer to determine the right product mix and quantities for stores, the optimal shelf requirements for each product, as well as prices and promotions. This process supports step-by-step cooperation and coordination in development, implementation, and monitoring of business plans. Each category plan is built to achieve optimal results in a highly competitive retail environment and is based on market, demand, and consumer behavior intelligence that crosses channels and categories of business."
  • Our approach to this domain is as depicted below;